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My name is Linda Davis and I am the owner of Webdecal.com and this Affiliate Program. I do not claim to be an expert on Internet Marketing, we already have too many of them on the web, but I have been running a successful ebusiness since May, 1999 and have spent (too) many hours online researching and marketing.
I have compiled this list of what I consider to be the most useful and consistent sites that I have found and used. This article specializes in writing Newsletters, Ezines or Sales Letter Email Marketing. I hope you find this information useful. It has certainly helped me. |
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Newsletters Tips: |
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All the top Internet marketing 'experts' say the same thing…Write your own newsletter or ezine and start a mailing list. If you have expertise in a subject that applies to your website then you should be writing a newsletter and sharing what you know with others.
If you don't have the time, motivation or discipline to research and write a newsletter then you can offer FREE articles, ebooks or reports written by someone else. Just make sure whatever you offer, even though it is free, has value to your visitors or they will lose their interest. Quickly! Your main objective is to build a list of 'opt-in' email addresses of people who have shown an interest in your product or service by visiting your site and submitting their email address. Again, the experts say, on average, it takes 7 contacts with a customer before they make a purchase. Once you have a database of email addresses, you can start an organized advertising campaign, emailing them on a scheduled basis. The best way to stay organized and more importantly, scheduled, is by using autoresponders to send your messages. This is how it works; On your website you offer a free ebook or a free report for which your visitor must enter their name and email address.
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to top Following are more helpful tips and resources to help you get started writing your own advertising emails, newsletters or ezines. |
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The Format: |
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One of the most useful sites on writing ezines and newsletters is http://www.e-zinez.com This site has so much information you will want to bookmark it because you will return to it so often. Included on this site is a template for your ezine. You can find it at http://e-zinez.com/handbook/template.html
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The Writing (Content): |
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The most important aspect of your correspondence is the information that it contains. When thinking about the content you want to include, ask yourself: 'What information do I want to pass on to others?' 'Why should they read my newsletter?' 'Do I have any new information about my product or services?' Make sure your news is relevant. You don't want to flood your readers with unnecessary information and end up in someone's trash. In order to keep your visitors returning to your site, it is very important to always have fresh and interesting content! Why else would they come back? To read what they have already read before? No! Here are some tips if you are looking for content resources that are FREE! · One of the best sites I have found for free newsletter information and content is at http://www.webdecal.com/go/successThe information here is top notch. But there is so much more available here. Sign up as a free member and receive ideas and trusted insider information on the Internet, business-building tactics and success strategies. Get inspiration and motivation to stay focused and accomplish your goals. · There are lots of free articles at http://www.certificate.net/wwio/ They offer Auto Content at http://certificate.net/wwio/subpop.shtml where you can add headlines and content to your website and have it updated automatically every week. This will save you a lot of time. · Newsletter Coach http://www.newslettercoach.com/ has helpful tips for writing a newsletter and free content. There is even a place where you can submit your own newsletter for use by others seeking free content. Since your original article will have your name and website address on it, it will advertise your site every time it is used. This is called Viral Marketing. · Ezine Newswire at http://www.ezinenewswire.com provides free news and articles to use for your website or newsletter every week. · If you need additional information to complete your newsletter, www.e-zinez.com comes to the rescue once again with FREE articles to add content to your ezine.
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Advertising: |
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Once you have written your newsletter, you want to tell all your visitors about it! One way is to have a sign-up form on your homepage asking your visitors for their email address for your free newsletter. Or, you may have them 'opt-in' to your newsletter after they made a purchase.
Submit your newsletter to Announcement Lists. You can find many of these submission sites by doing a search for 'Newsletter Announcement Lists' Find other sites that complement yours that also have newsletters and trade links. This is a great way to increase the number of your newsletter subscribers for FREE. Advertise your site with a Webdecal and target the people in your community. You don't have to go all over the country or world to attract visitors to your site.
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Privacy: |
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It is very important to ensure the privacy of your member's information. They want to know that you will not give their personal data to anyone without their permission. It is important to state your privacy policy on your site. Learn more about the importance of a privacy policy at http://www.truste.org
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URL Redirect: |
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Once you have created your own newsletter, you will want to advertise your Webdecal affiliate link as well as the other affiliate programs to which you belong. A URL redirect is a great tool to use when you want to hide long affiliate links. If you have your own domain name, all you have to do is set up a web page to redirect visitors to your affiliate link, instead of using your webdecal affiliate URL: http://www.webdecal.com/at.cgi/xxxxxx You can set up a new URL that looks like: http://YourDomainName.com/whateveryouwant · Now it is easier to set-up than you might think. This site does it for you: http://www.affiliatetoolkit.com/webdecal/
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Your Own Domain Name: |
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If you are serious about making money on the Internet, you have to have your own domain name. Website addresses that are long, or that advertise your Free Web Space instead of your company are unprofessional. If your business website address starts with geocities or aol or any other ISP name chance are people will click you off before they even start to investigate your site. It is easier and cheaper than you think to acquire and set up your own domain name. Once you find a name that suits you, you can set up a FREE redirection service that will go directly to your current website (so you can keep your free web space) but the address will show up as your domain name. This is called URL redirection with cloaking. It's available FREE of charge. Find our more at http://www.webdecal.com/go/register
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